Diesel AdWho created this media message? Why?
Diesel created this media message to sell their clothing and maybe possible to raise awareness or be a parody of global warming.
Who is the target audience? What text, images or sounds suggest this?
The target audience age ranges from 21-35, who are wealthy to be able to buy the clothing, live in a city, probably aware of global warming, but not concerned enough to do something about it. Could be male or female.
What is the text (literal meaning) of the message?
A man and women obviously enjoying themselves and looking good while the rest of the world is underwater.
What is the subtext (unstated or hidden message)?
If you wear Diesel you’ll be prepared for anything, have nice clothes, be oblivious to the problem and look sexy in the process.
What tools of persuasion are being used?“Diversion”: The major image in the ad is of a city under water and the text “global warming ready” indicating that Diesel is prepared and or aware of the problem, and by wearing diesel, you will be too. The issue is diverged with the sexual foreground image of the man and the women, turning the issue from something serious to something erotic.
“The Big Lie”: By buying Diesel you’ll be global warming reading. In reality, nothing you do when purchasing their cloths will either making you ready for global warming or more importantly do anything to prevent it.
What healthy messages are communicated? What unhealthy messaged are communicated?
Maybe the healthy message could be that they have created just one more place where the platform is put out on the table to discuss global warming. Possibly part of the message is the sarcasm in the idea that if you look and dress like that you’re ready for anything. On the unhealthy side they are still selling the idea as something fantastical, possibly improbable and gives no solutions to the problem.
What part of the story is not being told?
That by continuing to buy their clothing, you’re continuing to propel the circle of consumption and continuing the progress of global warming.
Hitachi Flat Screen Ad
Who is the target audience? What text, images or sounds suggest this?Adults who have money to spend on new technology, who most likely have a family.
What is the text (literal meaning) of the message?The first thing you see is a boy and a girl playing around in a living room, then a voice says “Superior flat screen technology from Hitachi”. So you then realize the kids are watching television, and then the voice says, “A great picture, which ever way you look at it”. The camera zooms in on the little girl emphasizing her innocence.
What is the subtext (unstated or hidden message)?
Saying that your kids will enjoy TV, their innocence will be saved and they’ll interactive while watching. It’s the next superior generation of TVs for you or your children. That your kids will be active and healthy and they’ll benefit from watching TV.
What tools of persuasion are being used?Hyperbole: “A great picture, which ever way you look at it” It’s impressive sounding language that is both vague and meaningless. It’s used to impress the target and make them more susceptible to the sales pitch.
Warm & Fuzzy: Using children as sentimental images to sell the product.
What healthy messages are communicated? What unhealthy messaged are communicated?I don’t believe that there’s a healthy message here at all. The unhealthy message is that the ad is saying that a television for your living room to distract your kids and entertain them is good idea.
What part of the story is not being told?
When children actually watch television they usually never moving around or being interactive…their eyes are glued and their absorbing everything that’s being sold to them, from toys to food, in all the ways that media uses children to continue the cycle of consumption.
see ad at: http://youtube.com/watch?v=T8lfHQVHpNk
Lars and the Real GirlWho created this media message? Why?
The writer was Nancy Oliver, director Craig Gillespie and produced by Sidney Kimmel Entertainment. The main actors were Ryan Gosling, Emily Mortimer, Paul Schneider, Kelli Garner, and Patricia Clarkson. The movie was made to a positive moral story about real life issues, human relationships, mental illness, community and acceptance.
Who is the target audience? What text, images or sounds suggest this?
Above 16, older audience who could understand the issues. Probably lower to upper class, to anyone who is open to idea we’re not perfect. I believe that as a society we tend to lock up and neglect people with mental illness. This movie showed a community who came together and excepted Lars because he was a part of the community because we’re all delusional in out own ways.
What is the text (literal meaning) of the message?
The story is about different individuals dealing with different issue. Lars is dealing with forming relations with people in the real world. His mother died at his birth, his brother left as soon as he got the chance and his father was never a good father and died when he young as well. Lars’s brother has a house and wife and soon to be father, now he’s dealing with his brother delusion that the sex doll that he bought from the internet is a real girlfriend. For him he’s tackling the issue of the guilt he feels for abandoning his brother and learning to reconnect with him and accept him for who he is. Even the doctor psychiatrist has her issues that she is working out as she is helping out. But what is special about the story is that no matter what, the whole community is there for Lars to help him get through his delusion.
What is the subtext (unstated or hidden message)?
That we all have issues, that they may be in different shapes and forms, but we all have them. I think that the underlying moral is to be excepting of each other’s differences and as a community, if we work together we can achieve anything.
What tools of persuasion are being used?
“Humor”: Humor is defiantly used to sell the story, to easy the tension and problems that the characters have.
“Scientific Evidence”: The doctor in the movies, wearing a lab coat is the one who tells Lars brother and wife that to fix the problem they need to go along with it.
What healthy messages are communicated? What unhealthy messaged are communicated?
The overwhelming healthy message is acceptance and the power of community. I believe that I really see an unhealthy message in the movie.
What part of the story is not being told?
What it takes to create a movie, the time and money and effort.
5 comments:
The Diesel ad makes me very angry. Yes it does turn heads, and is memorable considering the global warming theme but the message is so unhealthy. It makes people think that global warming will disappear with the purchase of diesel clothing, when in fact that has nothing to do with it.
“probably aware of global warming, but not concerned enough to do something about it.” (target audience)
I also think that target audience for this Diesel ad is people who are middle class, and somebody concern about global warming, but now I got a second thought.
I think the couple’s love melted world because they love each other so much.
So probably another message of this ad is that you will get passionate and hot love that can melt all over the world if you buy Diesel clothing.
Every Diesel ad I have ever come across has left me with the same feeling, a feeling of distrust as well as slightly uneasy. They seem to have two faces, one which is meant to appear as a spoof but not just of one of the serious issue at hand but also on their viewers/customers. Their ad campaign is the anti-benetton(united colors of -), the not p.c. They seem to understand that it is difficult - if not impossible to make an ad that cannot be taken in other ways than their intention, so they are going to the much loved parody approach, in a way not really allowing the critics to get a word in since the ads are obviously not serious. The other half would deal who their target audience is, I would agree 21 to 35 would be a fair guess. The images conveys a message of that similar to gen-x and the millennials, a sort of carefree and thoughtless approach to the world (not that there is anything wrong with that). But, I would say that the people buying the clothes in this age bracket are buying these clothes are probably have very little interest in current issues going on in the world. It shows that fashion is what is important as well as at least if the world crumbles you will still be wearing a nice pair of jeans that fade too quickly. Also, I came across a website that deconstructs this ad campaign as well as has the rest of the images of the series. this can be found at:
http://www.notcot.com/archives/2007/02/global_warming.html
- jason
The ad does look studpid to me if it is trying to sell expensive clothing with a global warming consequence, underwater city. The ad in the way remind people need to safe the world because of global warming and in the progress of making those clothing would definitely create a lot of industrial waste. The ad seem to more likely would make people refuse to buy their cloths with that global warming message.
I think its ironic that the very paper and ink that the Diesel ad is printed on is contributing to global warming and waste. I find it similar to when British Petroleum advertises themselves as a green company when they produce oil. Its funny that the companies responsible for our demise want to advertise themselves as the solution...
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